In the re-release of Guerrilla P.R. (Collins), the bible of public relations, author Michael Levine offers a strategy for publicity that starts with three words: "Uniqueness. Singularity. Distinction. These words must form your Guerrilla P.R. mantra. What's different about your nightclub act? Why should I buy your doughnuts? What are you offering that people want? This is not meant to antagonize. Self-examination should invigorate."
More Management Wisdom
More Management Wisdom
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