Does nostalgia sell?

Does nostalgia sell? You bet it does. A 1930s-era former milk truck found in a junk yard behind the Resenberger Dairy in Hatfield, Pa., was restored and became a symbol for Homemade Brand Ice Cream and boosted sales one summer on a tour that reached from Pittsburgh and Detroit to Indianapolis to Lexington. Bought for $3,000, the truck was dubbed “The Little Dipper” and anchored advertising through the summer.
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