Landing a new corporate client is not much different than catching a carp on a dry fly. In Carp on the Fly: A Flyfishing Guide (Johnson Books), authors Barry Reynolds, Brad Befus and John Berryman suggest a number of steps to catch a carp. Instead of carp, substitute client: “Know how to locate carp and what carp eat. And know what flies presentation tactics are effective.”
More Management Wisdom
More Management Wisdom
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