Different is always better than same-old-same-old

Mark Balasa, the director of sales and marketing for Glier's Meats, Covington, Ky., has a mantra: “Different is always better than same-old-same-old.” But in a world of promotional sameness, how can a company differentiate itself? "Reconnect to your community,'' Balasa says. Goetta, an oat/pork breakfast dish, became the Glier ticket when it launched an annual Goettafest more than a decade ago. Goetta ice cream anyone?
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